Zero Waste Week 2020
Contain Yourself shared its very first social media post exactly 2 years ago during Zero Waste Week 2018 and writing this blog now I am reflecting on how much and how quickly Contain Yourself has grown.
I feel grateful to have met so many lovely people who are at different stages of their zero waste journey and I love speaking to, educating and being educated by the people I meet at the shop and out at markets. Zero Waste is a term which has grown hugely in the last year which is amazing as it helps to raise awareness, however I think lots of us feel overwhelmed when we hear the those words. It implies an ‘all or nothing’ mentality, when really going zero waste is a massive undertaking and something which will take months and years to achieve.
I personally feel like for most people it is nearly impossible to be 100% zero waste. There are so many limitations which vary person to person and so much information out there that it can feel really overwhelming knowing where to start. I cannot pretend to say that I live a zero waste lifestyle, I have a long way to go but I am also so much further along my journey compared to two years ago which is the main thing!
I would really hate for anyone to feel like they can’t live a zero waste lifestyle because it feels too overwhelming. I think the most important thing to remember is to keep making small changes as and when you can. Small steps that you can commit to gradually are so much better than having an overnight ban on plastic and then finding its not sustainable for you personally.
My favourite quote from zero waste chef Anne-Marie Bonneau sums it up:
“We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.”
Please feel free to share some changes you've made towards zero waste in the comments!